Softeq
174 Case Studies
Case Study: NVIDIA achieves maximum brand exposure with Softeq's Tegra-optimized Fallout 4 live wallpaper
A Softeq Case Study
Maximizing Brand Exposure By Showcasing Compelling Visual Effects And Performance
NVIDIA enlisted SOFTEQ to maximize brand exposure and promote its graphics-card product range to Bethesda’s Fallout fans by creating a Fallout 4 Live Wallpaper for Tegra-enabled Android tablets. SOFTEQ delivered VFX development and animation powered by Unity 3D to showcase high-quality visuals and interactive content on Tegra devices.
SOFTEQ implemented tap-activated Vault Boy head shaking with amplitude attenuation and Tegra-exclusive dynamic shadow effects, optimizing visuals and performance for Tegra and Android tablets. The app highlighted NVIDIA’s Tegra capabilities, delivered polished graphics and smooth performance on supported devices, and increased targeted engagement and brand visibility among game fans.
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