Case Study: Wargaming achieves localized, multiplatform fan engagement with Softeq's 'Let's Battle' digital magazine

Interactive Digital Medium For Connecting With Game Fans

Wargaming, a leading free-to-play MMO developer and publisher, needed to adapt its mobile multiplatform digital magazine "Let’s Battle" (iOS and Android) for a Russian-speaking audience under tight timelines. Softeq, recommended by agency Dialect Inc., was engaged to localize and adapt the app’s textual and graphical content while preserving the magazine’s interactive format and editorial features.

Softeq delivered a localized, interactive flip-through magazine experience across iOS and Android—adapting stories, interviews, strategy guides, layouts and graphics for cultural and historical relevance—and completed the work within the allocated timeframe. The rolled-out "Let’s Battle" app enables Wargaming to better connect with and engage its large Russian-speaking player base, strengthening player loyalty and supporting multiplatform content delivery.

Wargaming