Case Study: Novel Technologies achieves highly interactive live-TV fan engagement with Softeq’s iOS demo app

Engaging Users In Live Interactive Improvisational Tv Shows

The client, a US-based game development and entertainment company serving B2B broadcasters, needed a polished demo mobile app and web backend to enable viewers to direct live, interactive improvisational TV shows. With limited in-house tech expertise, they engaged Softeq to build a visually appealing, user-friendly iOS (Objective‑C) app integrated with a PHP-based web CMS as part of their offering to broadcasters.

Softeq delivered a prototype iOS app and CMS that supports live polling, a points-based game and leaderboard that can turn top users into on-air actors, and admin modules for poll management, subscriber/actor control, and analytics. Completed on time and at no extra cost, Softeq met the client’s specifications, enabled real-time viewer-driven interactions, and prompted the client to plan an Android version and additional social features—improving engagement capabilities and operational control for the client’s B2B product.

Novel Technologies