Case Study: Largest Industrial Automation Company achieves better sales enablement with Softeq

Client-Server Mobile App For Industrial Automation Corporation

Largest Industrial Automation Company, through its Branson Ultrasonics business, needed a self-guided mobile marketing tool to help global customers choose the right material joining and welding technique while also supporting the sales team. It turned to Softeq for a cross-platform iOS and Android solution with strong UI and localization capabilities.

Softeq built a client-server mobile app with an application questionnaire “selection wizard,” product brochures, videos, case studies, and multilingual support in French, German, and Chinese. The app was delivered on time and launched in the App Store, becoming a differentiator that helped Largest Industrial Automation Company win business across multiple industries, including Automotive, Medical, Consumer Electronics, Textile, and Food.