Case Study: Blizzard Entertainment achieves seamless event scheduling, live video streaming, and social networking on Android with Softeq

Blizzard Entertainment - Customer Case Study

Blizzard Entertainment’s BlizzCon, a major gaming convention drawing thousands of attendees, needed an Android app to help guests navigate the venue, track a packed event schedule, view live video streams, and share experiences on social media. Having previously partnered with Blizzard, Softeq was engaged to provide mobile development services and deliver an Android version of the BlizzCon app (BlizzCon 2013 Guide) to match Blizzard’s iOS beta on a tight 1.5‑month timeline.

Softeq implemented the BlizzCon 2013 Guide as a client–server Android app using web services and integrating a third‑party video platform for live streaming; key features included activities planning and reminders, venue maps, live news feeds, free video streams, and Facebook/Twitter/Instagram sharing. Softeq met the deadline and launched the app for the event, enabling attendees to plan schedules, receive real‑time updates, and access live streams — delivering the navigation, scheduling, and engagement capabilities Blizzard sought.

Blizzard Entertainment