Case Study: Atlas Copco Construction achieves a global, multimedia BUILD Magazine app and increased reader engagement with Softeq

Atlas Copco - Customer Case study

Atlas Copco, a global industrial solutions provider (40,000+ employees, ~€10.5bn revenue), needed to move its biannual customer magazine into a digital format and educate users about the new “magazine app” experience. Web Manager Daniel Egaña engaged Softeq to build the BUILD Magazine app to present construction market news in a more interactive, digital-first way.

Softeq developed the BUILD Magazine app, designing templates and content framing to support videos, links and expanded digital content while meeting deadlines and quality expectations. The app has been downloaded in 86 countries, and Atlas Copco plans seven additional language editions (Swedish, Chinese, French, German, Spanish, Finnish and Portuguese) to broaden its global reach—demonstrating Softeq’s impact on usability, responsiveness and international distribution.

Atlas Copco Construction

Daniel Egaña

Web Manager