Case Study: Atari Interactive, Inc wins $100K and launches Pong World on iOS with Softeq (zGames)

Atari Interactive, Inc - Customer Case Study

Atari ran the Pong Indie Developer Challenge and SOFTEQ’s spin‑off zGames entered to reinvent the classic Pong for iPhone, iPad and iPod touch using Cocos2d. Facing 90+ competitors and a strict three‑month deadline to deliver an App Store–ready title, the team needed a focused design and an efficient development approach to meet contest milestones and capture attention.

SOFTEQ/zGames kept gameplay familiar with modern twists, decoupled UI from gameplay through a single interface, and used a Cheat HUD to speed testing, delivering a polished, multi‑resolution iOS game in three months. The result: Pong World launched on the App Store, earned Atari’s First Place Grand Prize of $100,000, generated wide publicity and received positive early feedback — showcasing SOFTEQ’s ability to deliver high‑quality, time‑sensitive game development.

Atari Interactive, Inc