Case Study: Hensley Beverage achieves real-time picking, balanced inventory, and integrated WMS/RAS with Softeon

Hensley Beverage - Customer Case Study

Hensley Beverage Company, a family-owned distributor founded in 1955 and now with over 1,000 employees, faced growing complexity managing SKUs, multiple warehouses, and real‑time picking and load planning for beer and wine. They required an integrated solution with a strong warehouse management system plus RAS and DSD capabilities, complex pricing support, and a vendor partner able to adapt to evolving needs—so Hensley engaged Softeon.

Softeon implemented its Warehouse Management System (WMS) and Route Accounting System (RAS) to provide real‑time picking and load planning, inventory balancing across locations, route management, and robust AR/AP/GL reporting. The Softeon solution delivered streamlined operations, improved inventory accuracy and load planning, more efficient route and pricing management, and measurable operational improvements while forming the adaptable partnership Hensley sought.

Hensley Beverage