Case Study: world’s top 3 media agency cuts manual effort and errors with Softcrylic’s UiPath RPA solution

World’s Top 3 Media Agency - Customer Case Study

Softcrylic partnered with a world's top three media agency to address a significant operational challenge. The client's local activation team was spending over 3000 hours per year on the tedious, manual task of reviewing and approving "Accept Compensation Offer" requests for TV and radio advertisements. The process was highly repetitive, involved interacting with multiple unstable desktop applications, and lacked API connectivity, making it a prime candidate for automation.

Using the UIPath robotic process automation (RPA) platform, Softcrylic developed a solution that automated the compensation offer task for over 900 buyers across multiple markets. The robot was designed to process requests, handle exceptions by notifying buyers, and log all activities. This automation reduced the manual effort from 170 hours to just 30 hours of developer work, saving approximately $75,000 in annual labor costs. The success of this project demonstrated RPA's power in reducing operational expenses and freeing human resources for higher-value work.