Case Study: Williams Racing boosts fan engagement with Softcrylic’s Adobe Experience Platform solution

Williams Racing reduces campaign send times from 2 days to 5 minutes with Softcrylic

Williams Racing, a Formula 1 racing team and constructor, faced challenges with disparate data systems and a lack of a single view of their global fanbase, limiting their customer journey capabilities. To adapt to a new generation of fans, they partnered with Softcrylic to build a fan engagement platform leveraging the Adobe Experience Platform (AEP).

Softcrylic implemented a comprehensive solution that included a MarTech overhaul, real-time data collection, and audience segmentation. This resulted in a consolidated view of fans, reduced campaign send times from days to minutes, and significant engagement metrics including a 50% open rate on multi-step journeys. The solution successfully increased Williams Racing's registered fanbase by 500,000 users year over year.

Williams Racing