Case Study: PenFed Boosts Digital Engagement with Softcrylic's Category Affinity Optimization

PenFed boosts mobile navigation CTR by 270% with Softcrylic

PenFed Credit Union, a large financial institution, sought to tailor its diverse digital product offerings to better align with the unique interests of its website visitors. To address this personalization challenge, they partnered with the vendor Softcrylic.

With guidance from Softcrylic, PenFed implemented Adobe Target's category affinity functionality to index product pages and serve more relevant content. This solution, executed across homepage banners, navigation, and article sections, significantly increased engagement. Softcrylic's strategy drove a 270% lift in mobile navigation click-through rates, a 124% increase in homepage hero clicks, and a 170% increase in article content engagement.

PenFed