Case Study: a large US retailer migrates from DTM to Adobe Launch with Softcrylic

DTM to Tags (formerly Adobe Launch) Migration for a Large US Retailer

A large US specialty e-retailer faced the significant challenge of migrating its analytics implementation from Adobe's soon-to-be-sunsetted Dynamic Tag Management (DTM) tool to the new Adobe Experience Platform Launch. Lacking the in-house technical expertise for this complex migration, the client enlisted the help of vendor Softcrylic to ensure a seamless transition before DTM was phased out.

Softcrylic implemented a comprehensive, hybrid migration strategy for the client. The solution involved a detailed readiness assessment, a re-architected MarTech solution, and a thorough implementation process that included cleaning up obsolete rules and optimizing the setup. The result was a successful deployment of Adobe Launch, which improved page load speed to meet new performance benchmarks and provided the client with a future-proofed, streamlined system. Softcrylic's work ensured the retailer's high-traffic e-commerce platform experienced no disruption during the migration.