Case Study: FULLBEAUTY Brands reduces testing cycle time with Softcrylic automated test framework

Automated Functional Testing driven Agile Software Delivery for the Fashion E-commerce Leader

FULLBEAUTY Brands, a premier fashion and lifestyle destination for plus-size apparel, faced a significant challenge in its transition to agile software delivery. Manual regression testing for its seven e-commerce applications was a time-consuming bottleneck, involving thousands of tests across multiple platforms. FULLBEAUTY Brands partnered with Softcrylic to reduce testing cycle times and improve coverage through automation.

Softcrylic developed a customized test automation framework using Selenium and Appium, consolidating thousands of manual tests into a streamlined suite for automated execution. They trained the in-house QA team to maintain and build new test scripts. This solution dramatically reduced the testing cycle time from 5 days to 4 hours, a 70% reduction, while significantly improving test coverage across multiple operating systems, browsers, and devices.

FULLBEAUTY Brands

Lisa Bresko-Cordova

Senior Manager, Quality Assurance