Case Study: EdgeProp achieves 5x more bookings with SoftCircles' mobile real estate app

EdgeProp boosts bookings 5x with SoftCircles

SoftCircles partnered with EdgeProp, a real estate company in Singapore, to address the challenge of bringing its traditional brick-and-mortar business online. The customer needed to increase its reach and modernize its operations by developing mobile applications to list properties and connect with a broader target market.

The solution implemented by SoftCircles involved building native iOS and Android apps featuring visual search, geolocation, and an automated appointment system, supported by a backend portal. SoftCircles also integrated a database-level BI reporting module to provide valuable customer insights. As a result, EdgeProp saw a 5x increase in bookings from new demographic segments within the first two months and achieved a substantial revenue increase.

EdgeProp