Case Study: International European Cosmetics Retailer boosts conversions with SoftBlues' AI-Powered E-commerce Recommendation System

International European Cosmetics Retailer boosts conversions by 35% with SoftBlues

An international European cosmetics retailer with two million monthly visitors faced challenges in its e-commerce operations, including generic product displays that failed to engage shoppers, confusion around complex skincare ingredients, weak cross-selling, and a high volume of support tickets. To address these issues and improve customer experience while increasing revenue, they partnered with SoftBlues to implement Recomengine, an AI-powered e-commerce recommendation system.

SoftBlues developed Recomengine, which combined conversational AI for product discovery, an intelligent Q&A widget, and smart recommendations with clear explanations. The solution delivered significant measurable results, including a 35% increase in conversion rates and a 28% boost in average order value. It also substantially reduced customer support requests and decreased cart abandonment by 22%.