Case Study: Victoria’s Secret expands into the Middle East with SoftLoft’s Magento localization solution

Victoria’s Secret increases Middle East sales 30% with SoftLoft

SoftLoft was engaged by Victoria's Secret to introduce its e-commerce platform to the Middle East market. The key challenges included integrating local payment methods like SADAD and NAPS, managing multiple regional currencies, ensuring transaction security, and providing a bilingual Arabic and English interface, all of which were critical for successful localization.

To address these challenges, SoftLoft developed a custom Magento plugin that supported multi-currency conversion and a bilingual interface. This solution, enhanced with advanced security protocols, resulted in a 40% increase in users from the Middle East and a 30% rise in regional sales. SoftLoft's work also led to a 25% reduction in cart abandonment and a 20% decrease in transactional errors.

Victoria’s Secret