Case Study: H&M achieves scalable, high-converting e-commerce growth with SoftLoft

H&M boosts global online sales 40% with SoftLoft

SoftLoft was engaged by H&M, a major global fashion retailer, to enhance its e-commerce platform. The challenges included synchronizing real-time inventory across multiple channels, coordinating communication among various systems, and managing scalability for high traffic volumes to support the brand's extensive online presence.

The solution implemented by SoftLoft utilized Magento Commerce Cloud for its robust backend and a custom frontend for a modern user experience. This included integrating an OMS and an Enterprise Service Bus to streamline operations. The results were significant, featuring an 18% growth in conversion rates, a 24% boost in repeat purchases, and a 35% reduction in manual tasks. SoftLoft's work also enabled the platform to handle traffic surges of up to 280% without interruption, contributing to a 40% increase in global online sales.

H&M