Case Study: a major European marketing company improves delivery and scales its team with SoftLoft

a major european marketing company scales with SoftLoft over 3+ years

The customer, a major European marketing company, faced challenges with rapid growth and an inability to find qualified local talent. A previous negative experience with an outstaffing firm that provided under-skilled employees further hampered their performance and delivery. They engaged vendor SoftLoft to rapidly expand their team with senior-level specialists and to implement a more effective development and testing structure.

SoftLoft provided a dedicated team of developers, testers, and project managers to integrate with the customer's operations. The solution included implementing a structured QA process, which significantly improved development quality and speed. This expansion allowed the customer to efficiently handle peak demand, explore new technical directions like Akeneo and PWA, and successfully grow their client base. The partnership with SoftLoft, which included introducing performance monitoring and feedback systems, resulted in remarkable advancements in team efficiency and service delivery quality.