Case Study: a European e-commerce retailer boosts ROAS by 22% with Soft Industry Alliance

a European e-commerce retailer increases ROAS by 22% with Soft Industry

The European e-commerce retailer, a major online retailer, struggled with unstable marketing performance and hidden revenue loss at the payment stage due to fragmented data across its many systems. Soft Industry implemented its Brick System solution to connect marketing spend directly to actual payment outcomes, providing a clear view of performance.

Soft Industry's solution created a unified data model that linked customer acquisition to successful transactions, ensuring marketing decisions were based on real revenue. This approach from Soft Industry led to a 22% increase in ROAS, a 38% improvement in attribution accuracy, and an 80% reduction in reporting errors for the retailer.