Case Study: Eurofins MWG Operon US achieves 70% order automation and $100K annual savings with Soffront Software

Eurofins MWG Operon US - Customer Case Study

Eurofins MWG Operon US, an international provider of genomic services, faced the need to replace its existing ordering process with a global integrated CRM, customize software without costly bespoke development, and automate orders to save time and improve data accuracy. To address these challenges they selected Soffront Software and its Soffront CRM product suite.

Soffront Software implemented a company‑wide CRM and order‑processing solution—deploying modules for customer service, customer portal, marketing automation, direct mail, sales force automation, helpdesk, and defect tracking—giving sales, marketing, and customer service a single corporate resource and cleaner data. The Soffront Software deployment automated 70% of orders within five months, migrated thousands of accounts, replaced the full‑time equivalent of two order processors, and is estimated to save about $100,000 per year while streamlining workflows and improving reporting and analysis.

Eurofins MWG Operon US

Martin Kunz

Chief Technology Officer