Case Study: Dial Telecom Romania achieves improved customer service and streamlined operations with Soffront Software CRM

Dial Telecom Romania - Customer Case Study

Dial Telecom Romania (DTR), a regional telecom holding serving corporate customers in Central‑East Europe, sought a time‑tested, cost‑effective CRM to improve customer relationships, consolidate and speed access to customer information, manage complaints, and close communication gaps between customer service, sales and technical teams. After an RFP and evaluation process DTR selected Soffront Software’s CRM (Soffront CRM) to meet these needs.

Soffront Software implemented an on‑premise Soffront CRM suite (marketing automation, sales force automation with lead management, helpdesk, customer portal, knowledge management and Outlook integration) through local partner Printec. The solution centralized customer data, automated processes and customizable workflows, and launched a Customer Portal where clients can view invoices, billing details, purchased products and submit complaints—leading to faster issue resolution, improved customer service, better reporting and increased productivity.

Dial Telecom Romania

George Rizescu

IT and billing Manager