Case Study: American Security Programs achieves 77% revenue growth and streamlined operations with Soffront Software

American Security Programs - Customer Case Study

American Security Programs, a Washington, D.C.-based, veteran-owned security firm, needed to consolidate scattered spreadsheet-driven data, eliminate redundant entries, manage many more prospects, shorten sales cycles and grow opportunity size. After a rigorous 100-point RFP that reviewed over 15 solutions, the company selected Soffront Software and its Soffront CRM (sales automation and marketing integration) to modernize communication, data flow and reporting.

Soffront Software delivered a highly customizable CRM with automated task flows, real-time reporting, mobile QA data capture and an inventory tracking module, giving American Security Programs a 360-degree view of operations. The implementation increased sales productivity, saved weeks of man-hours through automation, allowed staff to manage hundreds of relationships, recovered up to 95% of prior reporting time and coincided with a 77% growth rate for the company.

American Security Programs

Evan Rosenfield

Director of Marketing