Case Study: Cutting Edge Firewood boosts conversions and local delivery visibility with Soda Web Media

Cutting Edge Firewood boosts conversion rate 49% with Soda Web Media

Cutting Edge Firewood, a premium firewood company, faced challenges with a sprawling product catalog that caused keyword cannibalization and a limited local online presence that did not meet the high demand for delivery in the Atlanta area. They partnered with Soda Web Media, which utilized its Shopify Design, Development, Marketing, and CRO services to address these issues.

Soda Web Media consolidated duplicate product pages, built over 60 city-specific delivery landing pages for metro Atlanta, and reorganized content to match how customers search for cooking and pizza woods. This solution dramatically improved local search visibility and site structure. The results included a 49% year-over-year increase in conversion rate, a 71% increase in clicks from local "delivery" searches, and a 1,196% click growth on their flagship Atlanta delivery page.

Cutting Edge Firewood