Case Study: TV HUB changes TV advertising with Soda Digital

TV HUB launches a self-service TV ad platform with Soda Digital in under 1 year

The customer, TV HUB, sought to disrupt the traditional TV advertising industry by creating a self-service digital platform that would allow businesses to plan and buy campaigns directly, eliminating the need for an advertising agency as a middleman. To build this complex platform, they engaged the vendor, Soda Digital.

Soda Digital implemented a custom web application using Microsoft .NET Core, Svelte, and SQL Server, hosted on Microsoft Azure. The solution included comprehensive business operations features such as booking, scheduling, campaign management, and powerful analytics dashboards. The outcome was a fast and powerful platform that created a new revenue stream for TV HUB and successfully changed how TV advertising is bought in Australia.

TV HUB