Case Study: Betterment achieves 30% more auto-approvals and frictionless onboarding with Socure

Multibillion-Dollar Investment Firm Betterment Says ‘Yes’ to More Good Customers Instantly with Socure’s Graph-Defined Identity Verification

Betterment, a multibillion-dollar digital investment firm, faced rising online fraud and an onboarding process bogged down by manual reviews that caused good customers to drop off. To scale growth while keeping friction low, Betterment partnered with Socure and deployed its ML-driven identity verification and fraud prediction platform, including Sigma Identity Fraud, Socure KYC, Predictive DocV, and RiskScores for email, phone, and address.

Socure implemented a graph-defined, machine-learning approach that correlated thousands of signals and automated document and biometric checks, replacing slow manual workflows. The result: a 30% increase in auto-approvals, significantly reduced manual review and rejection rates, faster onboarding for legitimate customers, and stronger fraud prevention—enabling Betterment to grow more efficiently while maintaining compliance.

Betterment

Mark Kassardjian

Director of Operations