Case Study: Lili achieves 1,700%+ customer growth and higher auto-approvals with Socure

Mobile Financial Services Provider Lili Redefines the New Economy, Starting with Customer Onboarding

Lili, a mobile banking and financial services provider for freelancers and small business owners, faced surging demand during the freelance economy boom but struggled with high friction and false positives in onboarding—especially among Gen Z and Millennial customers with thin files or family-registered phone numbers—and ballooning manual review queues. To solve this, Lili partnered with Socure, deploying Socure’s graph-defined identity verification platform including Socure KYC, Predictive DocV, and Sigma fraud products to improve identity resolution and automate onboarding.

Socure used its identity graph, machine learning models, address normalization and algorithmic name matching to raise verification precision, eliminate many manual reviews, and enable rapid step-up authentication and watchlist screening. The results: Lili scaled from ~30,000 to 550,000 customers (1700%+ growth) in two years, improved auto-approval rates by more than 13% (with auto-approvals up to 98% for mainstream and 94% for hard-to-identify populations), reduced onboarding time, captured more fraud with fewer false positives, and achieved a scalable, compliant KYC program thanks to Socure.

Lili

John Mearls

Head of Risk & Operations