Case Study: Madura boosts in-store traffic and omnichannel sales with SoCloz

Madura boosts in-store traffic and drives 10% of online orders with SoCloz

Madura, a French interior decoration brand, faced the challenge of creating a seamless omnichannel experience to support its unified commerce strategy. To achieve this, the company partnered with the vendor SoCloz, selecting its platform for its comprehensive omnichannel capabilities and high reliability.

The solution from SoCloz involved implementing various web-to-store features, including Click & Collect and omnichannel order management, through a single interface. This implementation was completed in just one month. The results included a significant increase in in-store traffic, with Click & Collect accounting for 10% of online orders. The solution also allowed Madura to better understand customer shopping experiences and led to cross-selling opportunities of up to 30% for the sales force.

Madura