Case Study: SignUp.com achieves improved email deliverability and a seamless migration with SocketLabs

Why We Partnered with SocketLabs

SignUp.com, an online volunteer-management platform that sends roughly 4 million transactional emails a month (many to new recipients), faced inbox-placement challenges after losing confidence in their longtime provider Dyn. To regain reliable delivery and simplify a risky migration, they selected SocketLabs as their email delivery partner and used SocketLabs’ email delivery service, including the Simple Managed Migration (SMM) process.

SocketLabs led a technically guided migration—providing detailed migration documents, a dense checklist, hands-on support, API help, IP sharing, and out‑of‑the‑box volume tracking—taking much of the ramp-up burden off SignUp.com. As a result, SocketLabs improved delivery rates from day one compared to Dyn, enabled reliable handling of ~4M emails/month (including many first‑time recipients), and delivered a smoother, measurable uplift in inbox placement and operational effort.

SignUp.com

Patrick Dyson

Chief Technology Officer