Case Study: FanFinders achieves improved inbox deliverability and rapid US growth with SocketLabs

How an Email Switch Delivers Strategic Impact

FanFinders, a leading supplier of consumer information to expectant parents in the UK and US, faced a forced change when Oracle announced end of life for its Oracle Dyn Email Service. Oracle Dyn had become costly and cumbersome and was hindering FanFinders’ planned US growth, so the company chose SocketLabs and migrated to SocketLabs’ cloud-based email delivery solution.

SocketLabs managed a seamless migration of more than 15 million monthly messages in a matter of weeks, restored higher inbox rates, and worked closely with FanFinders on IP warming and deliverability so the company could scale its US expansion. With personalized support from SocketLabs’ team, FanFinders improved sender reputation with ISPs, maintained strong deliverability, and positioned itself to double its US member growth.

FanFinders

Alec Dobbie

CEO and Co-Founder