Case Study: Bridgeline Digital achieves improved deliverability and frees IT resources with SocketLabs' full-service cloud email delivery

Bridgeline Digital - Customer Case Study

Bridgeline Digital is a Massachusetts-based SaaS company that was self-managing email delivery—using SocketLabs’ on‑premise Hurricane server—while sending more than 10 million marketing emails a month. As volumes grew and the email landscape changed, Bridgeline faced deliverability and reliability issues and an escalating internal IT burden to rotate and warm IPs, stay off blacklists, and scale for peak campaigns.

SocketLabs moved Bridgeline to its full‑service, cloud‑based email delivery solution, handling managed migration, IP warming, and ongoing consulting. As a result, Bridgeline saw marked improvements in deliverability and reliability (including a “vast improvement in open rates”), safely scaled to roughly 12 million emails a month, eliminated overprovisioning costs, and freed internal resources to focus on core business while relying on SocketLabs’ technical support and best‑practice guidance.

Bridgeline Digital

Jim Voss

Executive Vice President of Technology & Information Security