Case Study: twoday boosts employer brand and LinkedIn visibility with Sociuu

Twoday boosts LinkedIn visibility with Sociuu and a 67% adoption rate

twoday, a global IT solutions provider, sought to enhance its social media presence and strengthen its employer brand, particularly on LinkedIn. To address this challenge, the company partnered with vendor Sociuu to implement an employee advocacy program using Sociuu's platform, aiming to empower its workforce as brand ambassadors.

Using Sociuu's platform, twoday enrolled 500 coworkers into its advocacy program, achieving a 67% adoption rate. Employees shared over 3,300 posts, generating an estimated 2 million LinkedIn impressions and an earned media value of €488 per participating employee, delivering a 7x ROI. The program significantly boosted online visibility and engagement, fostering an organic ambassador mindset among the global team.

Twoday