Case Study: Renewal by Andersen of Wisconsin & Milwaukee achieves unified branding and stronger lead flow with Socius Marketing

Renewal by Andersen of Wisconsin & Milwaukee unifies two websites and scales quality leads with Socius Marketing

Renewal by Andersen of Wisconsin & Milwaukee, a window and door replacement company, faced a disjointed online presence with two separate, technically different websites that confused customers and were difficult to manage. They also struggled to generate a consistent flow of high-quality leads. The company partnered with the vendor Socius Marketing and its sister company EverConnect for digital marketing and lead generation solutions.

Socius Marketing unified the company's two websites under a single, user-friendly brand identity and updated the backend for easy management, while also creating optimized content to attract the right customers. For lead generation, EverConnect implemented tailored campaigns to deliver an adjustable, exclusive flow of high-quality leads. The results included a cohesive brand experience across both websites and a reliable, managed lead flow that allowed the customer to focus on their core business, leading to continually increased investment in EverConnect's services.

Renewal by Andersen of Wisconsin & Milwaukee