Case Study: My Design Drops reduces bounce rate and boosts average order value with Socital

A Socital Case Study

Preview of the My Design Drops Case Study

The end-to-end home brand used Socital to reduce a high bounce rate on the product pages with a longer sales cycle and improve average order value

My Design Drops, an end-to-end home brand, worked with Socital to address a high bounce rate on product and category pages, especially around “heavy” goods and seasonal products. The company also wanted to improve visitor engagement across its wider furniture range and increase average order value.

Socital implemented exit-intent pop-ups on top-exit pages, triggering relevant upsell and cross-sell suggestions when visitors were about to leave. The result was a 89.36% increase in pages/session, a 157.71% increase in average session duration, a 52% increase in average order value, and a 171% higher sales conversion rate compared with the average conversion rate.


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