Case Study: Laura Ashley recovers abandoned-cart revenue with Socital

See how the luxury home brand used Socital's tools to recover revenue from abandoned carts and improve average basket value

Laura Ashley, the luxury home brand, worked with Socital to address cart abandonment in its Greece e-commerce checkout. The company was sending shoppers all the way to checkout, but many left before completing their purchase and the abandoned customers were not being tracked or helped with their concerns.

Socital implemented triggered, real-time exit-intent messages for visitors who had added items to their cart but were about to leave the checkout page. The personalized pop-ups redirected shoppers back to checkout and helped recover revenue, resulting in 17.7% of orders being recovered, 15.3% revenue saved, and a 32.2% click-through rate on the exit pop-up.

Laura Ashley