Case Study: Intersport boosts email acquisition with Socital

Intersport Rebuilds and Grows Email List Using Societal

Intersport worked with Socital to rebuild and grow its email list, tackling the challenge of improving email acquisition and turning more website visitors into subscribers. The retailer wanted a smarter way to capture leads from browsing traffic and increase conversion without relying heavily on discounts.

Socital implemented URL-targeted content based on visitors’ browsing behavior, showing tailored messages by gender and section, and redirecting new subscribers to relevant product pages after signup. The solution also provided trend reports and subscriber insights, helping Intersport achieve 10.5x faster email acquisition, a 2x higher sales conversion rate than website conversion, and 95% of leads acquired without discount.

Intersport