Case Study: Zuji Hong Kong Achieves 100x Return on Ad Spend with Sociomantic

Zuji Hong Kong Drives Record Returns with Programmatic Display

Zuji Hong Kong, one of Asia Pacific’s leading online travel agencies, wanted to re-engage website visitors searching for outbound flights who were not completing bookings. Facing stagnating ROI from performance marketing and weaker display performance compared with SEM, the company turned to Sociomantic’s programmatic advertising and retargeting capabilities to create a more effective, personalized display solution.

Sociomantic implemented real-time bidding and dynamic creative optimization (DCO) to serve personalized flight ads based on users’ searched destinations, dates, and browsing behavior across display and Facebook Exchange. Over six months, the campaigns delivered a 100x return on ad spend, increased digital bookings by 14%, and lifted hotel and package upsell revenue by 10%; they also outperformed Zuji’s previous retargeting providers by at least 3x and became a core part of Zuji’s booking strategy.

Zuji Hong Kong

Charlie Wong

CEO