Case Study: Vertbaudet boosts confirmed sales with Sociomantic personalized advertising

Vertbaudet Boosts Display-driven Sales by 86% with New-customer Focus

Vertbaudet, the children’s fashion and home decor retailer, wanted to generate more sales from people who were not yet customers without significantly increasing marketing spend. To do this, Vertbaudet worked with Sociomantic and its personalized display advertising platform to better separate prospects from existing customers and tailor messaging by audience.

Using Sociomantic’s programmatic buying, dynamic creative optimization, audience segmentation, and mobile-ready HTML5 display ads, Vertbaudet targeted only prospects across desktop and mobile while optimizing to CPA goals. The campaign delivered strong results, with Sociomantic helping Vertbaudet achieve an 86% increase in confirmed sales and only an 8% rise in CPA despite doubling the budget year over year.

Vertbaudet

Maud Faulon

Head of Digital Traffic