Case Study: Travelplanet.pl achieves 190% more transactions with Sociomantic programmatic CRM

Travelplanet.pl Grows Sales With Programmatic and Streaming CRM

Travelplanet.pl, a leading Polish travel company, wanted to grow sales even during low tourist seasons while keeping customer acquisition costs under control. To strengthen its market position, the company focused on offering custom vacation deals and improving how those offers were distributed through online media.

Sociomantic helped Travelplanet.pl use programmatic advertising and streaming CRM with advanced user segmentation and real-time bidding to deliver dynamic, personalized banners to interested visitors. The results were strong: in Q1 2014, Sociomantic drove 190% more transactions year over year, reduced cost of customer acquisition by 40%, and increased conversion rate by 54%.

Travelplanet.pl

Radosław Damasiewicz

Marketing Director