Case Study: Belambra boosts bookings and occupancy with Sociomantic

The number one resort chain in France increases sales with booking curve segmentation

Belambra, France’s leading hotel and resorts chain, wanted to maximize club fill rates and guest occupancy by improving its programmatic advertising performance. Working with Sociomantic, the company used its Stream Platform and booking data to better target internet users with personalized messages at the right time.

Sociomantic helped Belambra segment audiences by travel date, distinguish early bookers from last-minute bookers, personalize banners in real time, and optimize user-level frequency capping. These changes drove a conversion rate increase from 2.5% to 2.8%, sales growth of 98%, and a 177% increase in investment, while cost per action rose only 42%.

Belambra

Lionel Lavayssiere

Director of Direct Sales CRM & E-Commerce