Case Study: Partykungen.se boosts sales and cuts CPO with Sociomantic

Partykungen.se Drives Revenues with Programmatic Display

Partykungen.se, an online retailer of party supplies, toys, costumes, and gifts in Sweden, wanted to grow online revenue from both new and existing customers while keeping marketing costs low. To do this, the company looked for a way to use its first-party data more effectively for programmatic display advertising, with a focus on relevant, personalized offers and better segmentation.

Sociomantic implemented a full-funnel programmatic display strategy using RTB, dynamic creative optimization, custom segmentation, Facebook Exchange, and user-level frequency capping. Over a six-month test period, Sociomantic helped Partykungen.se increase sales by 36.6% with no increase in spend, reduce cost-per-order by 58%, and lift conversion rate by 58%, improving overall campaign efficiency and scale.

Partykungen.se

Joel Svensson

Founder