Case Study: nd24 boosts holiday revenue by over 30% with Sociomantic programmatic display

nd24 Increases Holiday Revenue by More Than 30 Percent

nd24, a German beauty and cosmetics retailer, needed to stand out during the highly competitive Christmas shopping season, when many shoppers browse without clear purchase intent. To turn more visitors into customers, nd24 worked with Sociomantic on personalized programmatic display campaigns.

Sociomantic used nd24’s CRM data to segment audiences into first-time buyers and existing customers, then delivered user-specific display ads with frequency caps and post-purchase personalization. The campaign increased revenue by more than 30% from the display channel alone, improved ROI, and helped minimize divergence losses, leading nd24 to plan further investment in programmatic buying.

nd24

Christian Göldner

Head of eCommerce