Case Study: Vivienne Sabo raises brand recognition and drives engagement with Sociomantic

Makeup brand Vivienne Sabo raises brand recognition and drives user engagement ahead of new product release

Vivienne Sabo, a French makeup brand expanding in the competitive Russian cosmetics market, wanted to increase brand recognition and promote its new lipstick line, Matte Magnifique. It turned to Sociomantic to help reach both existing customers and new prospective audiences with personalized digital advertising.

Sociomantic used its Stream Platform with RTB-based programmatic buying, audience segmentation, personalized hybrid banners, and user-level frequency capping to deliver tailored and promotional messaging at scale. Over a five-week campaign, Sociomantic served more than 8 million impressions, reached 74% new-to-site users, achieved a 0.12% average CTR, and drove a 1.1% conversion rate on store-location clicks; the hybrid approach also increased CTR by 30% versus promo-only banners.

Vivienne Sabo