Case Study: L’TUR Achieves 71% More Sales with Sociomantic Programmatic Display

L’TUR Grows Sales Using Smart Booking Data and Programmatic Display

L’TUR, Germany’s leading last-minute travel agency, wanted to improve its programmatic retargeting performance by increasing conversion rates, ROI, and overall sales. To do this, it partnered with Sociomantic and used the vendor’s programmatic display and real-time data-driven marketing solutions to better target website visitors based on their travel plans.

Sociomantic implemented real-time segmentation using L’TUR’s booking curve, dividing users into last-minute, medium-term, and long-term planners and serving dynamic ads with up-to-date prices and availability. The campaign delivered strong results versus basic retargeting, generating 71% more sales, 131% higher revenue, 139% higher gross profit, 93% higher ROMI, and 48% higher conversion rate, while costs rose by only 24%.

L’tur

Rüdiger Peters

Director