Case Study: PMG Drives an 82% Increase in Conversion Rate with Sociomantic

Lifestyle Brand Drives 82% Increase in Conversion Rate During Competitive Holiday Season

PMG worked with Sociomantic to help a leading lifestyle brand stand out during the highly competitive holiday shopping season. The brand needed a cross-device retargeting approach to drive quality traffic and sales within a short six-week window, while also meeting strict performance requirements, including a 24-hour click-to-purchase rule and a $550,000 media goal.

Sociomantic implemented a mix of programmatic direct and real-time bidding, along with user-level frequency capping and creative testing. The campaign delivered a 0.46% click-through rate, 180,500 clicks, more than 23,000 leads, and an 82% conversion rate to the checkout page—well above the 41% rate of the next-best display partner. Sociomantic also provided actionable shopping insights that helped the brand understand when and how customers were buying.

PMG

David Gong

Director of Strategic Accounts