Case Study: La Redoute boosts qualified traffic and conversions with Sociomantic

La Redoute Drives Qualified Traffic to Conversion with Full-Funnel Programmatic Advertising

La Redoute, a European multiline retailer, wanted to grow its presence in the Nordic region and drive more engagement and sales on LaRedoute.se. After an unsuccessful test with another provider, the company turned to Sociomantic for a cost-effective, full-funnel programmatic display approach using prospecting and retargeting.

Sociomantic implemented data-driven personalised display campaigns across the purchase funnel, using programmatic buying, dynamic creative optimisation, HTML5 ads, and custom segmentation. The campaigns delivered 78% more new sessions, 340% more pages per session, 250% more time on site, and a 31% bounce rate for new users, while reaching La Redoute’s CPC goal on day one and achieving a CPO 35% below target within two weeks.

La Redoute

Cecile Anthyme-Grahn

CEO