Case Study: Kyocera achieves 30% increase in site traffic with Sociomantic

Japanese electronics manufacturer Kyocera drives 30% increase in site traffic ahead of new product launch

Kyocera, the Japanese electronics manufacturer, partnered with Sociomantic to support the launch of a new printer model in Russia. The challenge was to build visibility for the product, highlight its differentiating features, and drive traffic to Kyocera’s page listing all reseller brands while converting users who had shown interest but had not yet purchased.

Sociomantic implemented two programmatic campaigns: a prospecting effort using look-alike data from existing website visitors to attract new high-quality users, and a low-funnel retargeting campaign to re-engage interested visitors. Using first-party data, real-time audience segmentation, user-level frequency capping, and above-the-fold ad placements, Sociomantic helped Kyocera achieve over 30% of website conversions, around 86% new audience share, and a 2.6% conversion rate for users who visited the contact page, versus a 1.3% average site conversion rate.

Kyocera

Pantuev Semyon

Head of Search and Performance