Case Study: Jabong.com achieves incremental mobile revenue with Sociomantic

Jabong.com Drives Sales with Mobile Retargeting

Jabong.com, a leading online fashion retailer, needed to drive mobile sales and shopper engagement at a sustainable marketing cost while maintaining the personalized experience of its desktop retargeting campaigns. To meet this challenge, Jabong.com worked with Sociomantic on programmatic display advertising for mobile, using dynamic creative optimization, RTB, HTML5 cross-device banners, and custom segmentation.

Sociomantic helped Jabong.com deliver dynamically personalized ads across mobile devices and tablets, optimizing toward CPA goals and tailoring messaging by customer segment. The campaign was successful, with Sociomantic mobile performance campaigns contributing to 7% of Jabong.com’s sales in 2013, demonstrating measurable incremental revenue from mobile.

Jabong.com

Abhineet Sawa

Sr. Director Marketing