Case Study: Polis Group achieves higher engagement and loyalty with Sociomantic programmatic advertising

How this real-estate developer reached target audiences at every stage of the customer journey with personalized ads

Polis Group, a rapidly growing real-estate developer in St. Petersburg and the Leningrad Region, wanted to boost brand awareness, strengthen loyalty, and engage both new visitors and existing customers across a long, competitive sales cycle. To do that, the company worked with Sociomantic and its personalized programmatic advertising platform to leverage first-party data for advanced segmentation and more relevant messaging.

Sociomantic implemented full-funnel programmatic campaigns including personalized retargeting, always-on prospecting, loyalty banners, real-time bidding, and smart frequency caps. The results were strong: dynamic creative banners delivered 3x higher click-through rates and 50% lower cost per lead versus static banners, while prospecting drove 95% of sessions from new users and helped Polis Group achieve low-cost new customer conversion.

Polis Group

Georgy Bykovsky

Head of Online Marketing Department