Case Study: Dafiti boosts Mother’s Day sales with Sociomantic programmatic display

How Dafiti Grew Mother’s Day Sales with Personalized Programmatic Display

Dafiti, Brazil’s largest online fashion retailer, wanted to maximize sales during the highly competitive Mother’s Day shopping period. To improve campaign efficiency and customer targeting, Dafiti worked with Sociomantic on personalized programmatic display advertising, building on its long-standing use of programmatic buying and personalization.

Using Sociomantic’s programmatic display solution, Dafiti delivered more individualized ads based on user preferences and avoided showing products already purchased. The campaign helped Dafiti increase sales by 50% in the two weeks leading up to Mother’s Day, outperforming expectations by 15%, while also benefiting from strong inventory, logistics, and promotional support.

Dafiti