Case Study: BrandAlley achieves higher retargeting ROI with Sociomantic

Growing Retargeting ROI with Real-time CRM Segmentation

BrandAlley, France’s leading online fashion outlet and private sales site, wanted to improve the efficiency of its display retargeting by using customer purchase history to focus spend on new customers and re-engage lapsed buyers. Working with Sociomantic and its DSP and real-time bidding capabilities, BrandAlley aimed to bring CRM data into its RTB strategy with minimal implementation effort.

Sociomantic, together with Eulerian Technologies’ tag management and analytics tools, enabled BrandAlley to pass CRM data in real time and match users to purchase-history profiles on any page. This expanded identifiable existing customers from 20% to 80% of retargeted users, allowed more granular bid and creative optimization, and delivered a significant lift in ROI, including 4x sales volume, 2x new customers, and 4x matched CRM profiles year over year.

BrandAlley

Sebastien Robles

Marketing Director